Digital Content Creator & Photographer / Videographer for JCB Tools.
JCB Tools is one of the brands under our umbrella company, and I served as the lead digital content creator for this brand. My responsibilities included delivering product photography for our website listings and multiple marketplaces, as well as creating lifestyle images and videos for print media and social media channels.
This overview highlights just a small selection of the work and projects I contributed to. In collaboration with JCB’s corporate team, we ensured that their vision, expectations, and goals were consistently met, aligning our creative output with their broader brand strategy.
Product Lifestyle Images.
A selection of lifestyle images created for use across the website and print media. These images were crafted in alignment with strict briefs and guidelines from JCB corporate, ensuring that the visuals consistently reflected their brand standards and messaging.
JCB TOOLS Video Content.
My initial role focused on videography and design, before expanding to
include product photography and managing some of our
social media pages. Below are a few examples of my work for selected
products featured on the JCB Tools website, used across our channels and
marketplaces.
In addition to standard product videos, a key focus of our marketing efforts
is creating content to onboard new stockists and raise awareness that
JCB also manufactures tools. This is an ongoing challenge, which we
address by producing targeted edits, like the one shown here, to effectively
communicate the brand’s broader product range.
Since our umbrella company acquired JCB Tools, the scope of our projects has grown larger and more demanding. For example, we regularly attend the Cologne Hardware Show in Germany, where promotional videos are often required.
One such project I was tasked with was creating this edit, showcasing our presence and products at the event.
Cologne Hardware Show.
In addition to creating promotional videos for JCB at the Cologne Hardware Show, I also design print media, such as large banners for the event. These banners played a key role in the JCB Tools stall, contributing significantly to the brand's presence at the show.
